Channel Manager, D2C

About the role

We are seeking a seasoned D2C leader with deep expertise in growth, P&L ownership, and channel management, and the ability to operate in a fast paced and constantly evolving environment. The person will be responsible for the end-to-end P&L, growth, and management of our brands (Optimum Nutrition, BSN, Isopure) on D2C website.

What you'll do

• Own the end-to-end D2C P&L, driving topline and bottom-line targets through sell-through planning, inventory health tracking, and pricing/promotions strategy
• Lead annual budgeting, planning cycles, and the D2C event calendar - festive periods, platform sale days and align website creative to each cycle
• Co-own the performance marketing investment across Google and Facebook with marketing to deliver revenue targets
• Co-Own the SEO/GEO charter with marketing for the D2C website, driving organic and AI-led traffic growth
• Build the retention/growth engine that drives repeat purchase, leveraging 1P data-led re-engagement across email, WhatsApp, and AI-calling

What you need

• 10–18 yrs of experience
• Performance marketing
• CRM
• SEO
• Shopify
• PowerPoint
• Communication
• MBA

Good to have

• Channel sales