Consumer Activation Manager - Vaccines

About the role

The role will be responsible for translating clinical and medical value propositions into impactful consumer engagement programs, leveraging digital, community, institutional, and partnership channels to accelerate vaccine uptake and support successful launch and scale-up of the vaccine portfolio.

What you'll do

• Consumer Strategy & Demand Generation
• Develop and execute the national consumer activation strategy for the vaccine portfolio
• Identify key consumer segments, barriers to vaccination, and adoption triggers
• Build awareness-to-conversion journeys for target populations
• Design initiatives that improve vaccine intent, access, and uptake

What you need

• 8–10 yrs of experience
• Learning and development
• Sales
• Communication
• MBA