highlisted

Consumer Marketing- Manager

Michael Page India·Bengaluru

Pay not stated6–10 yrsFull-time

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About the role

6-10+ years of experience across Consumer Marketing, Growth Marketing, CRM, Lifecycle Marketing, Customer Engagement, or Digital Growth functions. Proven success in customer cohort management, retention strategy, frequency growth, loyalty programmes, and customer lifecycle development. Experience within consumer-facing industries such as E-commerce, Quick Commerce, D2C, Retail, Consumer Technology, or Digital Platforms.

What you'll do

  • Own end-to-end customer growth strategy
  • Build and scale consumer engagement engine
  • Own the complete consumer journey, including customer cohorts, engagement, retention, category adoption, digital migration, and customer lifetime value
  • Define customer segments and create strategies that move consumers from infrequent purchasers to loyal, high-frequency buyers
  • Develop programmes that increase active customer numbers, purchase frequency, wallet share, and retention

What you need

  • 6–10 yrs of experience
  • Analytics
  • CRM
  • Any graduate

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