highlisted

Marketing Lead Development Specialist

Beckman Coulter·Bengaluru

Pay not stated2–5 yrsFull-time

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About the role

The Marketing Lead Development Specialist is responsible for Analyse lead and campaign data to measure the effectiveness of lead development initiatives, identify trends, and make data-driven recommendations for optimization and perform lead scoring to identify high-potential prospects based on predefined criteria.

What you'll do

  • Work on meaningful projects alongside passionate colleagues, driving progress and pushing the boundaries of what’s possible
  • Responsible for Analyse lead and campaign data to measure the effectiveness of lead development initiatives, identify trends
  • Lead Nurturing: Collaborate with the marketing and sales teams to develop lead nurturing strategies and campaigns to engage and further qualify prospects who are not yet…
  • Lead Generation: Contribute to Lead generation by identifying and qualifying prospects besides Marketing Campaigns
  • Reporting: Generate regular reports on KPI including lead quality, conversion rates

What you need

  • 2–5 yrs of experience
  • B.Sc or M.Sc

Good to have

  • Marketing automation
  • CRM

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