Copy Writer

About the role

We're looking for a copywriter who has hands-on experience specialising in copy for paid Meta Ads (Facebook and Instagram). Your primary responsibility will be to write and test copy for our health and term insurance campaigns to generate qualified leads. This includes hooks, primary text, headlines, calls to action, and short-form video scripts.

What you'll do

• Write Meta Ads copy: Develop hooks, primary text, headlines, calls to action, and short-form video scripts for health and term insurance campaigns
• Support campaign execution: Work with performance marketers and designers to brief creatives, launch copy tests, and develop the next set of variations
• Use performance data: Review results with the marketing team and use relevant metrics, such as click-through rate, conversion rate, cost per lead, and lead quality
• Test different angles: Develop and test new hooks, value propositions, objections, and calls to action rather than relying on one version of an ad
• Work across teams: Collaborate with performance marketers, designers, and subject-matter experts to make sure the copy is useful and accurate

What you need

• 1–4 yrs of experience
• Writing
• Meta Ads
• Social media
• Copywriting
• Google Ads
• Content writing
• Any graduate