CRM Manager – Subscriptions

About the role

This role sits within Tide’s Paid Plans CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact.

What you'll do

• Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets
• Use advanced data analytics to refine segmentation and personalise member communications
• Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value
• Apply predictive modelling and behavioural analytics to proactively reduce churn
• Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals

What you need

• 3–6 yrs of experience
• CRM
• Marketing automation
• Analytics
• JIRA
• Data analysis
• Salesforce
• Any graduate

Good to have

• Looker
• Learning and development