CRM

About the role

This role will be part of the Global Brand organization and will report to the Lead - CRM. The incumbent will be responsible for assisting in establishing and executing the CRM / Marketing technology related comms operations and roadmap across the organization for achieving world class customer satisfaction for Royal Enfield globally.

What you'll do

• Drive the Customer Relationship Management (CRM) communication operations for the brand and work cross-functionally with design, analytics, product
• Owning the Omni-channel strategy, tactics and delivery of communication plan
• Interface with regional and country SPOCS to define Customer lifecycle communication suited to the geography
• Drive release of CRM campaigns on time, in full via steering the CRM agency operations, having hands on knowledge and use of the marketing automation
• Drive personalization interventions, derived insights to arrive at sharper segmentation that will yield in increased engagement on CRM mediums

What you need

• 3–5 yrs of experience
• CRM
• Marketing automation
• Customer service
• Communication
• Sales
• BBA or MBA