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CRO Lead

Aptean·Bengaluru

Pay not statedSenior levelFull-time

Read from the company's own careers page; you apply on their site.

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About the role

The role sets the direction for how Aptean websites convert visitors into customers and is suited to a senior practitioner with a record of leading CRO programmes and delivering measurable results.

What you'll do

  • The role covers CRO strategy, experimentation, personalisation, journey analysis, testing prioritisation, measurement, cross-functional delivery
  • Reports to the Web Content and Optimisation Director within the Global Digital Marketing team
  • Build and lead the conversion optimisation programme across the website portfolio, focusing on pages and journeys with the greatest potential impact
  • Plan, run, and analyse A/B tests and turn results into permanent improvements
  • Design and deliver website personalisation by audience, industry, and journey stage

What you need

  • CRO
  • Digital marketing
  • SEO
  • User flows
  • WordPress
  • PhD

Good to have

  • Google Analytics

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