Demand Gen Lead

About the role

We have more buying signal than most companies our size. Thousands of teams run SigNoz self-hosted, hundreds of teams sign up for SigNoz Cloud every month, and we have product usage data for all of them. Very little of that signal gets acted on today. Your job is to turn it into pipeline. You will work directly with the founders.

What you'll do

• SIGNAL-BASED OUTBOUND (THE BIGGEST LEVER)
• Decide which signals mean an account is worth reaching out to: ICP signups, usage spikes, trial activity, large self-hosted installs
• Turn each signal into a play. Decide who to contact, what to say, which channel (email, LinkedIn), what runs automated and what gets a personal touch
• Write and run the sequences yourself at first. Track reply, meeting and pipeline rates for each play, and kill the plays that don't convert
• Work with our GTM Engineer, who builds the data and signal queues. You decide which signals matter and what we do with them. They make the signals reliable and automated

What you need

• Product marketing
• HubSpot
• SQL
• Any graduate

Good to have

• Performance marketing