Demand Generation Executive

About the role

Turn Factori's retail stories and evidence into campaigns that reach the right accounts and create qualified sales conversations. Working closely with our Growth Lead, you will execute focused acquisition and nurture programs, connect campaign activity to CRM outcomes and improve what happens after someone raises their hand.

What you'll do

• Build account and buying-group segments around multi-location retail, with expansion, real estate, strategy
• Execute coordinated campaigns across LinkedIn, email, webinars and selected Google Search campaigns. Start with a focused channel mix agreed with the Growth Lead and…
• Turn approved retail insights, demonstrations and customer stories into account-based marketing programs. Adapt messages to the buying situation and stakeholder while…
• Build campaign briefs, audience lists, ad and email variations, nurture sequences and landing-page requirements. Partner with the Webmaster on implementation and…
• Run webinar and event promotion, registration, reminders and follow-up. Coordinate with sales so interested attendees receive relevant next steps

What you need

• 1–4 yrs of experience
• Performance marketing
• Marketing automation
• HubSpot
• CRM
• Salesforce
• Analytics
• Any graduate