Digital Marketing Manager

About the role

We are looking for an experienced WhatsApp Marketing Subject Matter Expert (SME) to lead and scale WhatsApp as a strategic D2C customer engagement and acquisition channel across Aditya Birla Capital Digital's product portfolio. The role will own the end-to-end WhatsApp communication strategy across Marketing, Utility and Service communications while driving engagement, conversions, compliance and customer experience.

What you'll do

• Own the end-to-end WhatsApp communication strategy and roadmap
• Execute Marketing, Utility and Service communication journeys
• Drive acquisition, engagement, activation, cross-sell and retention
• Optimize campaigns through personalization, experimentation and A/B testing
• Partner with Product, CRM, Technology and Analytics teams

What you need

• 5–8 yrs of experience
• Digital marketing
• SEO
• Google Analytics
• Social media
• Marketing automation
• CRM
• Any graduate

Good to have

• Cross-selling