Digital Marketing Manager

About the role

Manager – Digital Marketing & Customer Analytics

What you'll do

• The role requires close collaboration with Business, Product, Technology, and Data teams to drive customer acquisition, engagement, retention, and conversion
• Plan, execute, and optimize digital marketing campaigns across paid and owned channels
• Monitor campaign performance and provide actionable insights using GA4, Power BI, and other analytics tools
• Manage website content, coordinate UI/UX enhancements, and drive conversion rate optimization (CRO) through A/B testing and continuous improvements
• Own CDP initiatives, including customer segmentation, audience management, and personalized customer journeys

What you need

• 3–4 yrs of experience
• Digital marketing
• Analytics
• Google Analytics
• Marketing automation
• Power BI
• CRO
• Diploma