Digital Marketing

About the role

We are looking for a results-driven Digital Marketing professional to join our marketing team and help drive brand visibility, lead generation, and customer engagement for our SaaS-based software solutions. The ideal candidate has hands-on experience executing digital campaigns in a B2B SaaS environment and understands the nuances of marketing software products to enterprise and public sector buyers.

What you'll do

• Plan, execute, and optimize digital marketing campaigns across SEO, SEM, email, social media, and paid advertising channels to drive qualified leads for SaaS products
• Own and manage the marketing funnel — from awareness to lead generation to conversion
• Develop and execute content marketing strategies (blogs, whitepapers, case studies, landing pages) tailored to B2B software buyers
• Manage marketing automation tools (e.g., HubSpot, Marketo, Mailchimp) for email nurture campaigns and lead scoring
• Track, analyze, and report on key digital marketing metrics (traffic, CTR, CAC, conversion rates, ROI) using tools like Google Analytics, SEMrush, or similar

What you need

• 1–5 yrs of experience
• Digital marketing
• SEO
• Google Ads
• Marketing automation
• Content marketing
• Email marketing
• MBA

Good to have

• Canva
• CRM
• Salesforce
• Figma
• Google Analytics
• HubSpot

What you get

• ₹6 L–₹12 L a year