Director, Demand Generation

About the role

This is not a playbook-execution job. The traditional demand gen toolkit (Google Ads, webinars, event sponsorships) won't build the market we need. They convert when they see something that makes them think: "I had no idea that was possible." Your job is to make them see it.

What you'll do

• Market Education & Category Creation
• Build the narrative around what AI-native professional services looks like , using Nitro's Migration Agent and other agents as proof points
• Create content (especially visual/video) that shows possibilities, not just features
• Make VP PS the audience that forwards your stuff to their peers
• Design a structured test-and-learn system to identify emerging, non-obvious demand channels: dark social, niche communities, LinkedIn creator plays, short-form video

What you need

• 7–12 yrs of experience
• Google Ads
• Influencer marketing
• HubSpot
• Channel sales
• Any graduate

What you get

• ₹47.5 L a year