Director, Marketing - Brand Minute Maid

About the role

We’re seeking someone who has a thirst for innovation and can look beyond today and create a vision for where our brands can be tomorrow. We’ve got the resources; you bring the ideas and execute the strategies that deliver cutting-edge excellence in ingredients, innovation, design and marketing. Identifies proactive opportunity (volume, profit, connections, assets), competitive benchmarking and insight-based strategy development on existing portfolio.

What you'll do

• Deliver profitable, sustainable volume growth in the category, while ensuring continuous improvement of the long-term value for the brands across all markets
• Develop integrated marketing plans and outstanding execution in the marketplace
• Provide Creative Strategy leads and IMX teams with leadership, clear direction/prioritization to achieve the business goals

What you need

• 10–18 yrs of experience
• Market research
• Social media
• Channel sales
• BBA

Good to have

• Branding