Founding Product Marketing Lead

About the role

Technical founders often have a compelling product and a website that doesn’t explain why it matters. We often come in before they have a marketing team, when the product is moving quickly, and much of the company’s story still lives in the founder’s head. You’ll build our positioning and website copy practice, working directly with client founders and alongside our designers and developers.

What you'll do

• Get into each client’s product: try it, read the documentation, speak with engineers, and understand the customer problem it solves
• Lead founder and customer interviews. Define positioning, differentiation, and messaging, then turn those decisions into website structure and final copy
• Partner with designers on the complete experience: visual hierarchy, product storytelling, proof, navigation, and calls to action
• Bring a conversion mindset to every page. Understand what visitors need before they’ll act, identify friction, and develop hypotheses to improve results
• Define meaningful website goals and measurement with the team. Use analytics, customer feedback, and sales insights to decide what to improve

What you need

• Product marketing
• Analytics
• Any graduate