Global Data Senior Manager - Marketing Measurement & Tag Engineering

About the role

Global Data Senior Manager - Marketing Measurement & Tag Engineering at BCG. The Global Data Manager, Marketing Measurement & Tag Engineering is a technically authoritative individual contributor who owns BCG's web tracking strategy.

What you'll do

• This person is the organization's deepest expert on how marketing data gets captured at the source — designing the tagging solutions, data layer standards
• This role sits across both the analytics and data hub functions and the web and digital channel teams — serving as the shared technical measurement authority who ensures…
• This is not a reporting role or an analytics role in the traditional sense
• It is a deeply technical, strategically important engineering and governance function that operates at the boundary between marketing strategy and data collection —…
• Measurement Strategy & Implementation

What you need

• 5–8 yrs of experience
• SEO
• Analytics
• Root cause analysis
• Snowflake
• JavaScript
• Data privacy
• B.Sc or B.Tech or B.E. or BCA

Good to have

• Google Analytics
• Data warehousing