Global Digital Marketing Channel Senior Analyst

About the role

Global Digital Marketing Channel Senior Analyst at BCG. The Global Digital Marketing Analytics Senior Analyst is a hands-on analytical practitioner who serves as the dedicated analytics resource across BCG's digital marketing….

What you'll do

• This person is embedded in the day-to-day rhythm of channel execution and campaign delivery, providing the analytical support, performance interpretation
• This is not a reporting role
• The Senior Specialist goes beyond pulling numbers to actively interpreting what channel data means, identifying what is and is not working across the channel mix
• This person is a trusted analytical partner to multiple channel teams simultaneously — organized enough to manage a broad portfolio of analytical support needs
• Channel Performance Analysis & Insight

What you need

• 3–5 yrs of experience
• Digital marketing
• Performance marketing
• Analytics
• Marketing automation
• Google Analytics
• Snowflake
• BBA

Good to have

• CRM
• SQL
• Data warehousing
• Data visualisation
• ETL
• Tableau