Global Performance Marketing Specialist

About the role

You will run paid campaigns for ELSA's app and web products across several markets. You'll rotate between web, Android and iOS, and between markets, so you build broad, hands-on experience in performance marketing. You'll report to either our Performance Marketing Manager or our Senior Manager, App User Acquisition.

What you'll do

• Launch, manage and optimize campaigns on Meta, Google and other channels such as TikTok and Apple Search Ads
• Track daily performance against targets (spend, CPA, CAC, ROAS) and act on what you see
• Test audiences, bidding, creatives and landing pages, and share clear learnings
• Brief designers and creators with data-backed ideas, and report on which creatives work and why
• Keep tracking accurate: check events and attribution in AppsFlyer, Firebase, internal dashboards and the ad platforms

What you need

• 2–5 yrs of experience
• Performance marketing
• iOS
• Android
• Any graduate

Good to have

• Google Analytics