Go-to-Market (GTM) Operations Manager

About the role

You will build Pinnacle’s GTM operations function from the ground up, owning the systems, processes, and data that drive predictable pipeline and faster deal velocity for our software + services business. This is a hands‑on, individual‑contributor role reporting to the VP of GTM Strategy.

What you'll do

• Design, implement and maintain the HubSpot-based GTM stack (CRM, marketing automation, reporting)
• Define and enforce lead-to-opportunity processes: MQL definition, routing, SLA, lead scoring, and handoff hygiene
• Build, gate and operationalize sales pipeline stages (opportunity definitions, weighting, forecast hygiene)
• Automate lead routing, assignment, and response workflows to materially reduce lead response time
• Create dashboards and weekly/monthly reporting for pipeline health, funnel conversion metrics, campaign ROI, and KPIs

What you need

• 8–14 yrs of experience
• Go-to-market
• CRM
• Sales
• SQL
• Marketing automation
• Power BI
• Any graduate

Good to have

• Salesforce
• Looker Studio
• HubSpot
• Looker