Growth Manager - Performance (YouTube & Programmatic)

About the role

You’ll build Emergent’s video and programmatic channel from zero. Today our growth runs on search, social, and affiliates; YouTube, CTV, and programmatic is a new channel. This role works directly with growth leadership and is based in our Bengaluru office, working in-person with the team.

What you'll do

• Own the video and programmatic channel end-to-end: strategy, budget, launch, optimization, and scale, accountable for new subscriptions, CAC, ROAS, and payback
• Build and scale YouTube across every format: TrueView in-stream, in-feed, Shorts, bumpers, Demand Gen, and Masthead, for both prospecting and remarketing
• Launch Connected TV (YouTube on TV screens and CTV inventory through DSPs) and decide where it earns a place in the mix
• Run DSP vendor selection: shortlist and evaluate options (such as DV360, The Trade Desk, Amazon DSP, and specialist CTV platforms), negotiate terms
• Hire and oversee managed-service partners and agencies while we build in-house capability: set goals, review their work weekly

What you need

• 4–6 yrs of experience
• Google Ads
• SQL
• Google Analytics
• Any graduate