Growth Marketing Manager

About the role

50% lead generation. Building and running the outbound and inbound motion that produces qualified meetings. 35% awareness. Content, events, industry presence, search, and answer engines. Getting Skit.ai into the conversation. 15% product marketing. Sharpening how we describe what we do, and arming Sales with the material that closes.

What you'll do

• Build and maintain the ICP and target account lists for US and Canadian lenders, banks, credit unions, fintechs, debt buyers, and collection agencies
• Run account research and enrichment in Apollo, Clay, and LinkedIn Sales Navigator. Find the real buyer, not the closest job title
• Write and run outbound sequences across email and LinkedIn. Test messaging, measure reply quality, kill what does not work
• Own inbound capture and routing in HubSpot. Forms, lead scoring, follow-up speed, handoff to Sales
• Report pipeline weekly. Meetings booked, meetings held, pipeline sourced, cost per qualified meeting, and where each number is stuck

What you need

• 6–11 yrs of experience
• SEO
• HubSpot
• CRM
• Product marketing
• Accounts receivable
• Any graduate