Head of Marketing

About the role

As we serve an AOP of INR 5000 Cr+ and growing, Marketing carries a real mandate: project branding, launch and sustenance support, and constant innovation. This role will own consumer and media understanding, inventory-linked activations, MARTECH adoption, campaign management, SOP creation, AOP strategy, ATL/BTL/Digital coordination, PR and brand communication, and a roadmap across our live markets.

What you'll do

• Keep the brand alive and charismatic. Build campaigns that reinforce what we stand for and bring genuine creativity to how we talk to our customers
• Drive performance marketing: ideas and initiatives across offline and online campaigns that convert into new registrations
• Lead agency relationships with the confidence of someone who has run a top marketing team before. You know how to brief an agency and pull real creative output from them
• Manage digital influencers and turn them into creative, viral campaigns across social platforms
• Partner with content developers to build strong content across media platforms

What you need

• 12–18 yrs of experience
• Performance marketing
• SOP writing
• Affiliate marketing
• CRM
• Branding
• Any graduate