Lead Associate - Marketing Analytics

About the role

This role rests within the Central Planning and Analytics, part of the Marketing function of Myntra. We are seeking a detail-oriented and analytical Marketing Analyst to join our team. The ideal candidate will be responsible for collecting and analyzing marketing data to evaluate the effectiveness of marketing strategies and campaigns.

What you'll do

• Collect and analyze data from various marketing channels, including digital campaigns, social media, email marketing, and website analytics
• Monitor and report on key performance indicators (KPIs) such as conversion rates, customer acquisition costs, and return on investment (ROI)
• Develop and maintain dashboards and reports to communicate findings to stakeholders
• Collaborate with cross-functional teams to support marketing initiatives and strategy development
• Ownership of attribution logic and reporting for easy consumption of insights for senior and middle management

What you need

• 3–6 yrs of experience
• Analytics
• Marketing automation
• SEO
• Digital marketing
• SQL
• Python
• BBA or B.Tech or B.E. or M.Sc

Good to have

• Data visualisation
• Email marketing
• Performance marketing