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Lead Business Engagement and Analytics

Dr Reddy's Laboratories·Hyderabad

Pay not stated7–13 yrsFull-time

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About the role

This role involves developing and implementing strategic Sales Force Effectiveness (SFE) visions, strategies, and initiatives to create a world-class sales team and drive business growth. Key responsibilities include optimizing sales business processes, managing data and leveraging technology, and coordinating efforts to improve field force effectiveness in areas like segmentation, targeting, and audience coverage.

What you'll do

  • Develop and implement a strategic vision for Sales Force Effectiveness (SFE) to create a world-class sales team and drive business growth
  • Manage and optimize sales business processes, including process descriptions and setting KPIs for excellence and improvement via SFA (Sales Force Automation)
  • Gather requirements for new modules/features, conduct in-depth ROI analysis, and align strategies with SFE implementation
  • Improve field force effectiveness by coordinating initiatives in segmentation, targeting, audience coverage, and recall of key messages
  • Support sales target setting by providing formulas, templates for territory target allocation, and co-approving sales targets with the commercial business unit

What you need

  • 7–13 yrs of experience
  • Analytics
  • Data analysis
  • Talent management
  • Dashboarding
  • Any graduate

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