Lead - Customer Centricity Unit/Senior Lead - Customer Centricity Unit

About the role

Also collaborate from customer perspective on AI implementation, multi-modal pages, impact & effectiveness on customer experience, while moving from SEO ?

What you'll do

• A- Minimum required Accountabilities for this role
• Own end-to-end discoverability outcomes for Secured Loans business vertical, ensuring relevant products are easily discoverable across digital channels
• Analyze customer discovery behavior to identify gaps, friction points, and intent mismatches in early journey stages
• Collaborate with Business, Web and SEO teams to review keyword strategies, entry points, and product–keyword alignment
• Maintain dashboards and MIS to monitor discoverability performance and surface actionable insights

What you need

• 8–10 yrs of experience
• SEO
• Google Analytics
• Product strategy
• Portfolio management
• MIS reporting
• BBA or MBA

Good to have

• Performance marketing