Lead Digital Engagement

About the role

Ideal candidate will possess strong digital lifecycle marketing experience, preferably within the stockbroking or capital markets industry, and will be responsible for driving customer conversion, activation, and revenue across the entire customer lifecycle through data-driven, multi-channel campaigns.

What you'll do

• Own the end-to-end communication strategy across the customer lifecycle - lead conversion, 2-in-1 account activation, and revenue generation
• Translate funnel-stage objectives into channel-specific campaigns across email, SMS, WhatsApp, push notifications, and call-centre scripts
• Manage the MarTech stack (Adobe Campaign, Adobe Analytics, Adobe Target, Netcore or equivalent) and associated vendors, ensuring platform health, data hygiene
• Drive personalisation through continuous A/B and multivariate testing and propensity- and RFM-based segmentation
• Build and enforce a communication governance framework covering consent, frequency capping, and suppression logic, in line with TRAI, DPDP Act, and SEBI / exchange norms

What you need

• 6–10 yrs of experience
• Google Ads
• Compliance
• Performance marketing
• Meta Ads
• Data privacy
• SEBI regulations
• MBA

Good to have

• Capital markets