Lead, Social Media - Analytics & Strategy

About the role

This is a 50:50 role: half social strategy, half social analytics. You live and breathe social, you can build a brand's social strategy from the ground up, and you have the analytical rigour to prove (or disprove) that it's working. You'll lead the Analysis block: the full data-to-insight-to-strategy funnel across campaigns, social planning and platform strategy, for every brand we work with.

What you'll do

• Reporting to VP Creative Strategy
• Build the social strategies brands run on, and the measurement that tells us whether they're working
• Develop social positioning, strategic territories, audience personas, content pillars and channel roles, aligned to brand and business objectives
• Translate audience and cultural insights into clear social strategies that help brands build distinctive social presences
• Define the metrics, benchmarks and reporting frameworks for each retainer account

What you need

• 4–6 yrs of experience
• Social media
• Analytics
• Research
• Meta Ads
• Any graduate