M2 Associate Director - Marketing

About the role

We are looking for a strategic and execution-oriented Associate Director – Product Marketing to be a key driver of PayU's go-to-market success. In this role, you will work closely with our leadership across Product, Business, and Sales to align marketing goals with broader business objectives and shape how PayU's solutions are positioned in a competitive fintech landscape.

What you'll do

• Strategic Alignment & Cross-Functional Leadership Partner with senior leadership across Product, Business
• Enhance the self-serve merchant journey by collaborating closely with the inbound Growth Marketing team — spanning marketing automation, SEO, website optimization
• Data, Analytics & Performance Optimization Build and own Product Marketing MIS and dashboards to track, analyze

What you need

• 8–14 yrs of experience
• SEO
• Product marketing
• Marketing automation
• Content strategy
• B2B sales
• Content marketing
• B.Tech or B.E. or BBA or MBA

Good to have

• Analytics
• CRO
• Google Analytics
• HubSpot
• CRM
• Salesforce