Manager -Performance Marketing

About the role

In this role, the incumbent will be responsible for leading performance marketing strategy for the e-commerce channel across core and new product categories. The role requires both a strong optimization mindset and an ability to scale -up brands from scratch

What you'll do

• Mentoring a team of in-house specialists and agency partners to drive marketing interventions across key platform archetypes
• Collaboration with shopper marketing team, brand team and media team to align performance strategy with brand and business goals
• Ownership and deployment of all visibility budgets -search and display at annual, quarterly and monthly level to deliver objectives
• Building frameworks for spends allocation, experimentation or A/B testing and campaign analysis
• Partnering with multiple stakeholders to bring in automation in execution and planning

What you need

• 4–6 yrs of experience
• Performance marketing
• Any graduate