Manager - Performance Marketing

About the role

We're hiring a Manager – Performance Marketing to own an entire channel (or set of channels) end to end for one or more apps: the strategy, the budget, the team, and the business outcomes. This role owns the channel and its corresponding KPIs: you are accountable for the numbers, not just the campaigns that produce them.

What you'll do

• Own full channel-level accountability, e.g. all of Meta or all of Google UAC, including strategy, budget, and headline KPIs for assigned app(s)
• Own and be accountable for business-level KPIs: blended CAC, ROAS, LTV:CAC, F2P%, T2M%, and payback period for your channel(s)
• Set the quarterly/monthly targets for your channel(s) in partnership with leadership and own the roadmap to hit them
• Decide overall budget allocation across your channel(s), campaigns, and apps to maximize portfolio-level efficiency
• Lead and mentor the Assistant Managers/Senior Executives working on your channel(s), reviewing their optimization strategy and decisions

What you need

• 4–7 yrs of experience
• Performance marketing
• Meta Ads
• Analytics
• Root cause analysis
• Any graduate

Good to have

• SQL
• Python
• Marketing automation