Manager - Product Marketing

About the role

As a Product Marketing Manager, you’ll own the GTM strategy for one or more of GoKwik’s core products. You’ll translate complex product capabilities into clear positioning, compelling narratives, and GTM programs that drive product adoption and revenue. You’ll work at the intersection of Product, Sales, Marketing, Design, and Merchant Success to understand customer needs, shape product narratives, and take products from roadmap to market.

What you'll do

• Own positioning, messaging, value propositions, and GTM strategy for assigned products
• Drive end-to-end GTM for new product launches, feature releases, and product marketing campaigns
• Partner with Product to understand the roadmap, define personas, and build narratives around product innovation
• Create product marketing assets including pitch decks, one-pagers, case studies, battle cards, explainer content, and sales collateral
• Build and optimise product onboarding, in-app messaging, CLM journeys, and other initiatives that drive feature adoption

What you need

• 3–6 yrs of experience
• Product marketing
• Go-to-market
• CRM
• Cross-selling
• Copywriting
• Customer success
• Any graduate

What you get

• ₹15 L–₹25 L a year