Market Research

Maruti Suzuki India·Gurugram

Pay not statedJunior levelFull-time

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About the role

Coordinate with research agencies for customer recruitment, fieldwork execution, data collection, and reporting. Conduct Product Clinics, Home Visits, Ethnographic Studies, Focus Group Discussions (FGDs), IDIs, and Central Location Tests (CLTs). Monitor study quality, timelines, and deliverables. Design structured questionnaires, discussion guides, screeners, and research instruments.

What you'll do

Manage end-to-end execution of qualitative and quantitative research studies
Coordinate with research agencies for customer recruitment, fieldwork execution, data collection, and reporting
Conduct Product Clinics, Home Visits, Ethnographic Studies, Focus Group Discussions (FGDs), IDIs, and Central Location Tests (CLTs)
Monitor study quality, timelines, and deliverables
Design structured questionnaires, discussion guides, screeners, and research instruments