Market Research

Maruti Suzuki India·Gurugram

Pay not statedJunior levelFull-time

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About the role

Plan and execute qualitative / quantitative market research for New Models, FMC (Full Model Change), MC (Minor Changes), Powertrain, Technologies & emerging mobility solutions Identify & lead advanced research projects to understand future consumer needs and market trends Translate business objectives into research methodologies

What you'll do

Plan and execute qualitative / quantitative market research for New Models, FMC (Full Model Change), MC (Minor Changes), Powertrain
Identify & lead advanced research projects to understand future consumer needs and market trends
Translate business objectives into research methodologies
Managing internal & external stakeholders for study planning & execution
Conduct Product Clinics, Home Visits, Ethnographic Studies, Focus Group Discussions (FGDs), IDIs, and Central Location Tests (CLTs)