Marketing and Communications Specialist (Campus Hiring, Batch of 2027)

About the role

The team drives strategy, storytelling, and engagement to ensure LJI is recognized as the pioneer in loyalty technology innovation, delivering exceptional customer experiences through GRAVTY®. As a Marketing and Communications Specialist you will own the full cycle of product marketing activities from strategic positioning and go-to-market strategy to enablement, adoption, and ongoing growth.

What you'll do

• Lead LJI’s marketing and communications programs, ensuring alignment with business priorities
• Create, refine, and communicate product value proposition, messaging, and positioning for GRAVTY® in target industries and segments
• Develop and execute effective go-to-market strategies for new features and market launches
• Collaborate closely with Product, Sales, and Customer Success teams to drive product adoption, retention, and expansion
• Conduct market research, customer discovery, and competitive analysis to inform positioning, pricing, and sales enablement

What you need

• Open to freshers
• Recruitment
• Digital marketing
• Product marketing
• Market research
• Go-to-market
• Customer success
• MBA or BMM or B.Tech or B.E. or BBA

Good to have

• Employer branding
• PowerPoint