Marketing Consultant _ US

About the role

We are seeking an experienced Marketing Manager to lead demand generation and performance marketing initiatives focused on the US market. The ideal candidate will have strong expertise in developing and executing Go-To-Market (GTM) strategies, managing multi-channel campaigns, analytics, and delivering measurable ROI.

What you'll do

• Develop and implement GTM strategies tailored for US clients across various channels
• Plan, execute, and optimize campaigns across SEO, SEM, paid media, social media (Meta, LinkedIn, Instagram, YouTube), email, and retargeting
• Continuously optimize campaigns to maximize ROAS (Return on Ad Spend) and reduce CAC (Customer Acquisition Cost)
• Drive conversion rate optimization (CRO) through A/B testing, landing page improvements, and funnel analysis
• Prepare and present detailed performance reports and insights for management review

What you need

• 5–12 yrs of experience
• SEO
• Performance marketing
• CRO
• Social media
• Analytics
• Go-to-market
• Any graduate

Good to have

• Digital marketing

What you get

• ₹7 L–₹15 L a year