Marketing Data Analyst - First Advantage (Bangalore/Mumbai)

About the role

This role will be an integral part of the Marketing Operations & Analytics team, responsible for combining information from all Marketing core systems to enable real-time, data-driven decisions. The primary focus of this position is to lead the data management and reporting capabilities of our CRM, Salesforce.com , and our Marketing Automation Platform, HubSpot.

What you'll do

• Reporting & Dashboarding: Build, maintain, and automate clear, compelling dashboards and reports to track key B2B metrics (e.g., lead velocity, MQL-to-SQL conversion
• Campaign & Channel Performance: Conduct deep-dive analyses on integrated marketing campaigns (digital, email, events, content) to evaluate performance, optimize spend
• Data Quality & Process Analysis: Proactively analyze and support data quality requirements. Evaluate business processes to recommend improvements that enhance data…
• Advanced proficiency in SQL for data extraction, transformation, and joining complex datasets from multiple databases

What you need

• 4–7 yrs of experience
• SQL
• Dashboarding
• Statistics
• Data analysis
• HubSpot
• CRM
• Any graduate

Good to have

• Salesforce
• Marketing automation