Marketing Director

About the role

We are looking for a Marketing Director to own Marketing end to end, reporting directly to the CEO and leading a lean team of two. Marketing's role is to make Portcast's value clear to the market, build demand with the right customers, and help our Commercial team win. This is a builder role. You won't inherit a large marketing organisation or an established playbook.

What you'll do

• Marketing strategy and direction: Translate company goals and the needs of the CEO, Sales, and Product into a clear
• Demand generation and inbound pipeline: Own the inbound pipeline and the marketing levers that influence it
• Work closely with the Growth Marketing Manager to understand performance, identify opportunities, test new approaches
• You should be able to connect marketing activity to pipeline quality and commercial outcomes
• Build sales enablement materials, competitive positioning, customer stories, and launch plans that help our Commercial team succeed

What you need

• Product marketing
• Performance marketing
• Content marketing
• Customer success
• Lean
• Go-to-market
• BBA or MBA