Marketing Lead - Offline

About the role

We’re looking for a Offline Marketing Lead who can bring the voice of the shopper into everything we do—from product launches to in-store activations to digital promotions. This person will work at the intersection of marketing, category, sales, and design , translating consumer insights into high-impact, on-ground and digital retail experiences that drive conversion and loyalty.

What you'll do

• Develop initiatives that increase footfall, member acquisition, repeat visits, basket size, and customer lifetime value
• Own the complete in-store customer journey—from store entry to checkout
• Drive merchandising standards, promotional visibility, planograms, shelf communication, POS branding, seasonal campaigns, and cross-category merchandising
• Ensure every store consistently delivers a compelling and conversion-focused shopping experience
• Design and execute high-impact campaigns across offline and digital channels that influence shopper behaviour

What you need

• 5–8 yrs of experience
• Branding
• POS
• Any graduate

What you get

• ₹20 L–₹25 L a year