Marketing Manager - Brand Activation | 10 years | Gurgaon

About the role

Footfall & Store Demand Growth Drive consistent footfall growth across stores through targeted local activations and media Regional Go-To-Market Execution Ensure timely and high-quality execution of all marketing programs: Mall branding, Local events, Cross promotions & partnerships Adapt national campaigns to regional context and consumer nuances through meaningful Brand Activation ideas

What you'll do

• Build store-wise demand generation plans aligned to catchment potential and trading priorities
• Support conversion and in-store experience through relevant marketing interventions
• Build pre-launch buzz + launch burst + sustain plan to drive early footfalls and momentum
• Track and optimize post-launch performance vs targets
• Integrate mall marketing calendars into store-level plans

What you need

• 8–10 yrs of experience
• Branding
• Accounts payable
• Go-to-market
• Reconciliation
• Any graduate