Marketing Manager - Demand Generation APAC

About the role

The incumbent would be responsible for performance marketing demand generation activities, with hands-on experience with managing LinkedIn campaigns, Google PPC/ analytics etc. You will work closely with marketing operations, sales, product, customer success and most other teams within the organization.

What you'll do

• Understand the nuances of each market and develop market specific content & digital marketing plan to build awareness, interest, and consideration
• Plan and manage integrated demand generation campaigns across different channels. E.g., email campaigns, PPC ads, LinkedIn paid campaigns etc. to build pipelines
• Planning and organizing roundtables & events (ground events / webinars) either own or 3rd party to generate leads
• Optimize campaigns to maintain channel efficiency
• Identify new channels for developing the sales pipeline

What you need

• Digital marketing
• Performance marketing
• Email marketing
• Branding
• Analytics
• Customer success
• Any graduate

Good to have

• Go-to-market