Marketing Manager, RBS Retail Efficiency

About the role

We are looking for a smart, metrics and results-oriented Product Marketing Manager to independently own our most important brand-facing product authenticity initiatives — the "big rocks" that move the business.

What you'll do

• Set the go-to-market and adoption roadmap for our product authenticity and serialization programs, build and scale marketing campaigns across the funnel
• Owning and driving the biggest, product marketing initiatives for brand protection and authenticity programs end to end — from strategy through execution and measurable…
• Designing and scaling account-based marketing (ABM) programs that target high-value brands and segments with tailored
• Owning the full marketing funnel — awareness, lead generation, enrollment, activation, and retention — and independently driving conversion improvements at each stage
• Building and scaling lifecycle and nurture programs (email, social, webinars, outbound

What you need

• 3–6 yrs of experience
• Tableau
• VBA
• Product marketing
• Go-to-market
• Any graduate

Good to have

• Marketing automation
• Analytics
• CRM
• Salesforce