Marketing Operations Specialist

About the role

This role runs the full outbound operation for a go-to-market team, from building prospect lists to handing qualified leads to sales. The person in this seat owns campaign setup and execution across email and LinkedIn, CRM data integrity, email infrastructure and account health, lead reply management, and weekly reporting.

What you'll do

• Monitor and manage replies across all outbound channels daily; classify by intent and route next steps
• Respond to warm leads using approved templates and book demos; hand qualified leads to sales with full context
• Run follow-up/re-engagement on stalled leads and process opt-outs promptly
• Keep CRM accurate and current: import/update contacts, companies, activities, notes, stages, deals, ownership
• Build and maintain CRM workflows, automations, and integrations with outbound tools; run data hygiene

What you need

• 5–9 yrs of experience
• CRM
• SOP writing
• Go-to-market
• Class 10