Marketing Tech Specialist

About the role

This role is critical to reliable campaign execution, trustworthy data, and scalable growth. You’ll collaborate across marketing, sales, and IT to build, connect, and maintain the systems that power our demand generation, lifecycle marketing, and digital performance, and you’ll partner closely with our Marketing Operations Analyst, who relies on the data and tracking you manage.

What you'll do

• Own list creation and list management for marketing and sales: intake and scope list requests, then build, pull, and deliver targeted lists for campaigns, events
• Clean, deduplicate, standardize, and enrich lists and database records; manage list imports with field validation, suppression, and opt-out compliance (CAN-SPAM, CASL
• Maintain Pardot lists, segments, and suppression lists, and Salesforce campaign membership, so lists stay accurate and reusable
• Administer and optimize the marketing technology stack, including Salesforce Account Engagement (Pardot), Unbounce, CallRail, GA4, and Google Tag Manager
• Own the Pardot–Salesforce connector and other platform integrations, including field mappings, sync rules, and data flow; monitor, troubleshoot

What you need

• 3–6 yrs of experience
• Marketing automation
• Salesforce
• HTML
• CSS
• SQL
• LLMs
• Any graduate

Good to have

• JavaScript
• Google Analytics
• Data privacy
• SOP writing
• CRM
• Hive