Marketing Technology & Data Specialist DP-005993

About the role

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

What you'll do

• Partner with Product Engagement Consultants and cross-functional stakeholders to design, build, test, deploy
• Develop and maintain campaign workflows, journeys, audience segmentation
• Ensure campaign quality and performance through rigorous testing, validation, troubleshooting, and deployment processes
• Manage marketing data to support audience targeting, personalization, campaign execution, and reporting while maintaining data accuracy and integrity
• Collaborate with business partners to translate engagement strategies and campaign requirements into scalable technical solutions

What you need

• Digital marketing
• Customer success
• Salesforce
• Any graduate