Meta Ads Specialist

About the role

CookieYes sells to website owners, agencies and developers, and a large part of that audience is reachable on Meta long before they search for a consent management platform.We are hiring a Meta Ads Specialist to own that channel properly: paid social as a measurable acquisition engine, not a brand-awareness line item.

What you'll do

• Own Meta paid acquisition end to end: strategy, campaign structure, audiences, budgets, bidding, and daily optimisation
• Run prospecting, retargeting and lookalike campaigns against a defined CPA and payback target, and report honestly on which of them actually incrementally works
• Drive creative volume. Brief, test and iterate on a high cadence of static, video and UGC-style creative with design and the growth writer, and kill losers fast
• Own the measurement plan: pixel and Conversions API implementation, event mapping, offline and server-side conversions, and deduplication against other channels
• Configure tracking that survives a consent-first world. We sell consent management, so our own measurement setup has to be compliant and we have to be able to explain how

What you need

• 3–6 yrs of experience
• Meta Ads
• Google Analytics
• Social media
• Any graduate

Good to have

• Google Ads
• Video editing