Paid Social Media Executive

About the role

We’re looking for a Paid Social Executive who can take a campaign from brief to full delivery. You will plan, launch, optimize and report on paid campaigns across Meta, LinkedIn and Google Ads, and you will own each campaign until its targets are met in full.

What you'll do

• Campaign planning and setup
• Build campaigns from scratch in Meta Ads Manager, LinkedIn Campaign Manager and Google Ads, covering objectives, audiences, placements, bidding, budgets and schedules
• Create audience strategies: custom audiences, lookalikes, retargeting, job title/industry targeting on LinkedIn, and keyword/intent targeting on Google
• Work with the creative and content teams on ad copy, creatives and landing pages, and brief them with platform specs and best practices
• Set up conversion tracking: Meta Pixel and Conversions API, LinkedIn Insight Tag, Google Tag Manager, GA4 and offline conversion tracking

What you need

• 1–2 yrs of experience
• Social media
• Google Ads
• Performance marketing
• ISO 27001
• Google Analytics
• Meta Ads
• Any graduate

Good to have

• Looker Studio
• CRM