Performance Marketing Executive - Content (Tamil)

About the role

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal.

What you'll do

• For each app you work on, you'll study the audience, the market, and the competition - then write ads that get people to download and make that first purchase
• You decide the angle, the hook, the format, and the script - and you write it yourself
• Brief designers and video editors on your concepts and follow through until the output matches your intent
• Ship multiple creative variants per campaign (80-100 per week) - fast cycles, not one polished ad a week
• You run your own A/B tests, read the results, and decide what to try next

What you need

• 1–3 yrs of experience
• Performance marketing
• Meta Ads
• Google Ads
• Digital marketing
• Any graduate

Good to have

• Copywriting