Performance Marketing Lead

About the role

We are looking for a results-driven Performance Marketing Lead to own the execution, optimization, and scaling of paid digital marketing campaigns across key acquisition channels. This role combines hands-on channel management with strategic thinking, data analysis, experimentation, and commercial ownership to drive customer acquisition, revenue growth, and marketing efficiency.

What you'll do

• Own the execution, optimization, and scaling of campaigns across Google Ads, Meta Ads, Snapchat Ads, and TikTok Ads
• Manage campaign setup, bidding strategies, budget allocation, pacing, audience targeting, and ongoing optimization
• Optimize campaign structures, audiences, bidding strategies, and creatives to improve efficiency and growth
• Lead performance campaigns for seasonal events, promotional initiatives, and always-on acquisition programs
• Identify opportunities to scale high-performing channels while maintaining efficient CAC, ROAS, and revenue growth

What you need

• 4–6 yrs of experience
• Performance marketing
• Google Ads
• Meta Ads
• Analytics
• Google Analytics
• Digital marketing
• Any graduate

Good to have

• CRM
• Channel sales