Performance Marketing Manager

About the role

Pop.store is looking for a hands-on Performance Marketing Manager who is an expert in how to build, launch, optimize, and scale campaigns directly inside paid media platforms. This is not a role for someone who has only managed agencies or reviewed dashboards.

What you'll do

• Build, launch, structure, and manage campaigns directly inside Meta Ads Manager, Google Ads, and other relevant paid channels
• Track and improve metrics including CAC, CPL, CTR, CPC, conversion rate, trial acquisition cost, paid conversion, and ROAS
• Understand what happens after the click and identify where users drop between ad → landing page → signup → trial → paid
• Test audiences, campaign structures, bidding strategies, landing pages, offers, copy, hooks, and creatives
• Work closely with designers, video creators, and copywriters to identify winning concepts and create clear briefs based on performance data

What you need

• Performance marketing
• Meta Ads
• Google Ads
• Google Analytics
• CRM
• Any graduate